BEIJING, Feb. 9 (MingFinance) – Tianshi Group, the parent company of Tiens Biotech Group USA (AMEX:TBV), aims to penetrate into the global retailing industry through its wholly-controlled BannerStore.

BannerStore opened its first store in Tianjin recently and plans to open 40-50 chain stores in Northern China and Russia this year, and 3,000-4,000 leased-and-operated stores or franchised-and-managed stores worldwide in the coming three years.

Beijing-headquartered Tianshi Group has 105 branches and representative offices worldwide, with sales business covering 179 countries or regions. The group hopes to combine the advantage of direct selling and retailing together, in a bid to establish BannerStore as a world-leading retailing enterprise.

The chain store will sell specialty products worldwide and comprehensive commodities, according to BannerStore president.

Tianshi Group is a direct selling company mainly in advanced biotechnology, but its license for direct selling is still under examination and approval procedures.
Some industry insiders guess that Tianshi is transferring direct selling business by means of launching chain stores.