After months of intense preparations made by all the personnel, the BannerStore, Kazakhstan, Central Asia Sub-region, Euro-Asian Region, finally opened on December 6. Over a thousand products were placed on the shelves within the Store, manifesting the operating concept of BannerStore of Health and Beauty, which was a solid ground for its future development.

The cold winter of Kazakhstan scarcely impeded TIENS dealers, who, in multitude, gathered in an orderly manner in waiting in front of the store gate more than one hour ahead of the opening moment. Senior official from the Kazakh Government,General Manager and other leaders of the Central Asia Sub-region of the Tiens Group attended this grand celebration.

The ceremony launched at local time 10 o’clock. Wu Yanlei, General Manager of the Central Asia Sub-region, gave the initial speech. “The opening of Kazakhstan BannerStore predicts a new development space and performance growth for the Central Asian market of TIENS, and it is the mission of all TIENS personnel to offer high-quality and healthy products for our consumers. We have solid confidence in the great strategic vision that ‘BannerStore will uphold TIENS’”. Later the senior official from the Kazakh Government expressed his congratulations to the event as well as his wishes that the TIENS would present the living concept of Health and Beauty to the Kazakh to a deeper extent.

The ceremony reached its climax when General Manager Wu Yanlei and the Kazakh government official together cut the ritual ribbon after a fabulous dancing performance. The highlight was a feast of enthusiasm.

General Manager Wu Yanlei and Kazakh official together cut the ribbon for the Store at the ceremony

After the ribbon-cutting ceremony, dealers flooded into the Store, where they were amazed at the view of TIENS products, their own products, which had extended to all aspects of personal consumption. They were hence assured of the promising future of TIENS.

All personnel of the Store, at this lively scene and seeing smiles from dealers, forgot their toil these days and nights, because we saw a promising future of the Store as well as the passion of dealers for the TIENS undertakings. We have a constant faith in a brighter future of TIENS!

Education Department, Central Asia Sub-region